iMG. helping leading specialist retailer during "peak" season.
22nd November 2021
The Inspired Marketing Group (iMG.) has secured a new deal with a leading UK business to help them get in front of customers during one of their busiest seasons.
The Card Factory were looking to bolster their digital presence and drive further demand to help boost sales online, as well as through their extensive network of store. So, they asked the iMG. to help out during the Christmas period and the run up to Valentines Day.
The Card Factory are the leading specialist retailer of greetings cards, gift dressings and party products in the UK. As well as cards they offer a huge selection of gifts, wrapping paper, balloons, gift bags both in-store and online - all of which is exclusive to them
Their first store opened in Wakefield back in 1997 and Card Factory has gone from strength to strength since then. They now have over 1000 stores in both the UK and Ireland, with new stores opening every year.
iMG. Community member Paul Hilton, a paid media and digital marketing specialist will lead on this project for The Inspired Marketing Group.