iMG. wins new contract to provide content marketing support for the next 3 months. The objective is to drive acquisition for the SaaS company, MintSoft.
MintSoft, a recent acquisition for The Access Group, has been a major success for retailers during the pandemic, and the product is seen as a major source of revenue over the next couple of financial years. The role will focus on creating content for the site in the form
of blogs and articles, by researching themes & trends and then translating this into relevant content for MintSoft, with the ultimate aim of increasing traffic, leads and sales. The content will focus around three core areas of 3rd party logistics, Online retailers and partners, with the content being driven by our own research as well as analysing keyword data and inbound enquiry themes. iMG. Community member Elaine Keep, a hugely experienced marketing and content writer specialising in copywriting, content, PR and social media will lead on this project for The Inspired Marketing Group.