iMG. to help global household brand on their digital journey.
7th October 2021
The Inspired Marketing Group (iMG.) have agreed an initial 3-month contract with the Japanese multinational business Nikon, to provide digital support to their Nikon Metrology global marketing team across a number of key digital initiatives..
The contract will focus on the B2B side of the business helping with a global website migration and launch embedding best practice to support their regional teams. The Metrology business focuses on 3D metrology scanners, video measuring instruments, industrial microscopes, optical measures, X-Ray & CT equipment as well as various software solutions.
The Inspired Marketing Group will initially provide digital marketing support to oversee and lead on the delivery of the new Nikon Metrology global website for the UK and Japan, with further work earmarked after that project for the rest of the world.
iMG. Community member Emily Wilson, a global digital marketing expert, will lead on this project for The Inspired Marketing Group as we look to support Nikon over the longer term.