Most hiring advice treats “overqualified” as a red flag. And, in full time recruitment, it often is true that if the role can’t offer challenge, progression or autonomy then people with a bigger skill sets tend to disengage and move on. But  freelancers aren’t joining your organisation . They’re  joining your outcome for a defined period, to produce a defined result. That one shift changes how “ overqualified ” should be interpreted. Why “overqualified” is a real problem in

While companies are enforcing hiring freezes and marketing budgets are being cut, the poor in house marketing team is still expected to deliver everything. You can't rely on a fixed structure when the world is dynamic and uncertainty is the only certainty. The Marketing teams that are going to win are the teams that build flexibility in by designing for moments. The moments of peak effort or spikes in demand when you need experts to take the pressure off the in house team.

AI is everywhere and is being deployed everywhere in business. But it's not a panacea. It's the latest shiny object and to make the most of it you still need talented and experience marketers who know if what AI is telling them is true or just utter junk.

Marketing plans aren’t failing because they’re wrong—they’re failing because teams don’t have the capacity to deliver them. With hiring freezes and OpEx cuts, smart marketing leaders are tapping into CapEx budgets to unlock flexible, expert support without adding headcount. Here's how.

The age of the overloaded marketer is upon us (it's probably been with us since the first Lord of the Rings film came out tbh!) One does not simply do all of marketing . But somehow, that’s still what’s being asked. One or two people or even a small team are expected to handle SEO, social, paid media, brand, CRM, PR, strategy, reporting and still conjure up some creative magic before the next team stand-up. In 2021 before I started IMG, my marketing team was 5 people and we w

But how do you conduct the social media orchestra with over 200 people based in over 70 different countries worldwide?

In an era where remote work is increasingly becoming the norm, maintaining a cohesive and vibrant business culture presents a unique...

In the past, a businesses talent pool was often as wide as the local commuting radius — a candidate's reasonable daily travel distance to...

Since 2020, there’s been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading back...