AI is everywhere and is being deployed everywhere in business. But it's not a panacea. It's the latest shiny object and to make the most of it you still need talented and experience marketers who know if what AI is telling them is true or just utter junk.

Marketing plans aren’t failing because they’re wrong—they’re failing because teams don’t have the capacity to deliver them. With hiring freezes and OpEx cuts, smart marketing leaders are tapping into CapEx budgets to unlock flexible, expert support without adding headcount. Here's how.

The age of the overloaded marketer is upon us (it's probably been with us since the first Lord of the Rings film came out tbh!) One does not simply do all of marketing . But somehow, that’s still what’s being asked. One or two people or even a small team are expected to handle SEO, social, paid media, brand, CRM, PR, strategy, reporting and still conjure up some creative magic before the next team stand-up. In 2021 before I started IMG, my marketing team was 5 people and we w

But how do you conduct the social media orchestra with over 200 people based in over 70 different countries worldwide?

In an era where remote work is increasingly becoming the norm, maintaining a cohesive and vibrant business culture presents a unique...

In the past, a businesses talent pool was often as wide as the local commuting radius — a candidate's reasonable daily travel distance to...

Since 2020, there’s been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading back...

Ah, Finance Directors, the gatekeepers of company budgets, always vigilant about costs, and laser-focused on the Return on Investment...

Ever felt that pang of nostalgia for those enlightening in-person events where you could rub elbows with industry peers, dive deep into...

Accessing marketing expertise to drive massive growth. Growing a business organically year on year is amazing, growing at a double-digit...

Expanding a business is hard going. Expanding it abroad? Well, that's even harder. When a prospect approached us because their...

Accelerating the plan to help take a bricks and mortar retailer into the digital arena.