What we do
We give our clients a bespoke and fully dynamic outsourced marketing function.
We've run high performing marketing functions for almost 20 years and have generated millions of pounds of sales for some of the UKs biggest brands.
We're definitely not just the colouring in department.
How we do it
At the start of 2020, working from anywhere was seen as a progressive approach and even a perk for employees. But of course, this is now just business as usual.
And it's working, literally.
We fundamentally believe that how we work has changed forever.
How we do it: The Distributed economy
Traditionally organised businesses are going to need to streamline their overhead to survive, while competition for growth is going to become even more fierce.
To fuel that growth businesses will still need a talented marketing function with diverse skills. Just not on payroll.
This is why we created The Inspired Marketing Group.
We're building the UK's largest marketing function. Combining the marketing skills, expertise and specialisms your business needs with complete flexibility and extreme cost effectiveness.
Dial up or down different parts of the marketing mix, adjust your team by adding or removing specialisms exactly as your business or the market dictates.
Yea, but what do marketing do?
Marketing drives business growth.
We're the reason you bought that latest thing, we're how you got that amazing deal, we're how you discovered that new TV show. We're the fuel for your sales team, we turbo charge word of mouth and we make businesses and people famous.
We also bring insight. We drive prioritisation on new product development, on margin, profit and operational efficiency. We are obsessed about return on investment.
A high performing marketing team can be the Golden Goose of your business.
You want strategy? Tactics? We got 'em
Strategy & Planning
Every business needs a vision, a strategy and a plan to make it happen. We're pretty good at this, over the last 20 ish years we've taken many a CEOs half arsed ideas and turned them into millions of pounds worth of sales.
Branding
Your brand is not your logo or your colour palette. It's your reason for being, it's who you want to reach, how you reach them and how you act, talk and behave everywhere. Get this right and everything else is simple.
Acquisition & Retention
Find and reach more of your perfect customers and turn the customers you already have into raving fans.
Whether it's on or offline we've got you covered with end to end multi-channel campaigns.
Digital Marketing
This is basically marketing today, but still absolutely critical to get right. From high converting websites to social advertising to affiliates, we have people with the deep expertise to get it all humming together for you.
Creative design
Humans are visual creatures. Good design cuts through the noise and makes people take notice. It elevates a business and moves it beyond just competing to dominating a market.
PR
Maximise that great news story, reach new audiences and make yourself or your business famous. Alternatively, when it hits the fan, get expert advice and support so you don't inadvertently pour petrol on your own dumpster fire.
Customer Comms
Every piece of communication that goes to your customers is critical. The majority are often ignored, but getting clarity, tone and the language right can save a fortune in operational cost as well as driving top line sales
Coaching & Mentoring
Developing your existing team through expert help, advice and guidance is crucial. This could be supporting monthly planning sessions, or 1-2-1 coaching of your rising star or a recently promoted Head of.
Internal Comms
Keeping your employees updated is critical to any successful business. It also drives engagement and advocacy. We can offer simple advice or shape and own your internal comms.
As client side marketers, we know how to conduct this complex marketing orchestra
There is obviously plenty of detail within each of these areas but we've learned over the years when and how to dial each one up or down depending on what we need to achieve.
So whether you want guidance and advice or very channel specific support, we can bring exactly the right expertise into your business.
Three simple ways you can work with us
We know every business is different and that they can be complicated, so we like to keep things really simple. We have three ways you can work with us:
1. Do it yourself
If you need a senior marketer in your business to keep you on track then this is for you. No contracts, no retainer just director level marketing expertise when you need it.
2. Done with you
If you have a marketing team and you want to add some extra skills, boost your capacity or kick off a new project then this is for you.
Normally 3 month+ contracts
3. Done for you
This is where we bring our full power to bear on your business. Director level expertise to lead your team and channel specialists who drop in and out to deliver your marketing goals.
Normally 3+ month contracts
The iMG Community
The iMG community is what makes us great. Below you'll find some of our kick ass marketers, along with a little bit about them and what they can deliver for your business.
 DavidBio: Fractional Marketing Director, Speaker, Digital Marketing expert and Co-Founder of The Inspired Marketing Group. Skills: Marketing Strategy, Digital Marketing, Brand Management &, Product Development. VC and FS expertise. |  RichardBio: Fractional Marketing Director, Board Level client side marketer and Co-Founder of The Inspired Marketing Group. Skills: Marketing Strategy, Marketing Comms, Brand Management, PR & Internal Comms across multiple industries. |  ClareBio: Strategic Marketing Specialist with a proven track record of delivering results within Pharm, Manufacturing & Engineering. Skills: Brand, Product Development, Strategy & Planning, Email, Content, Sales and Market Analysis. |
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 EmilyBio: Experienced Online Marketing professional working globally across B2B and B2C brands. Skills: Advertising, CRO, Email, Marketing Automation, PPC, SEO, Social Media, Strategy & Planning and Web Design UI/UX, |  ElaineBio: Full mix marketer who believes in delivering on 4 pillars -Strategy, Content, Delivery and Results. Skills: Content Marketing, Copywriting, Email Marketing, Digital PR, Long Form Content and Strategy & Planning. |  KamilaBio: Digital Media & Marketing Specialist. Optimisation, Growth & Expansion expert. Skills: Digital Marketing, PPC, Email Marketing, Social Media Marketing, Content Marketing, Influencer and Affiliate Marketing, eCommerce Trading, European Localisation. |
 KerryBio: B2B Content Strategy and Account Based Marketing expert. Demand generator for data and technology businesses. Skills: Content Marketing, Copywriting, Email Marketing, Strategy & Planning, Social Media and Thought Leadership. |  RebbecaBio: B2B Content Strategy and Account Based Marketing expert. Demand generator for data and technology businesses. Skills: Content Marketing, Copywriting, Email Marketing, Strategy & Planning, Social Media and Thought Leadership. |  LewisBio: Digital Marketing Consultant, Media Buyer, Social Media Ads and Digital Marketing Strategist. Skills: Social Media specialist focusing on traffic, conversion, and analytics to help its clients outperform competitors. |
 SeyranBio: Paid Media and SEO Specialist covering Facebook, Twitter, LinkedIn, Google Search and Display Ads Skills: Paid Media, SEO, Google Analytics, Tag Manager, Search Console, InDesign, Illustrator and PhotoShop. |  DaneilaBio: Digital Marketing Consultant - E-Commerce, Social Media and Affiliate Marketing. Skills: Display, Social Media, SEO, PPC, Email Marketing, Affiliates, Google Analytics, Content and Strategy & Planning. |  NoumanBio: Digital Marketing Strategist. Creative & strategic marketer with diverse functional experience. Skills: Google AdWords, Facebook Marketing, Twitter Marketing, Bing Ads, LinkedIn Ads, Google Analytics and Tableau |
 GregBio: Helping people get known for what they know. Leveraging the power of the press to build brands and profile. Skills: PR, Media Relations, Marketing Strategy & Planning, Content & Copywriting, Press Releases, Email Marketing & Newsletters |  PaulBio Presentation Strategist Skills Strategic narrative, content creation and slide design. |  RoisinBio: Strategic Marketing Consultant for the Education, Financial Services, Arts & Heritage and Public sectors. Skills: Strategy & Planning, Brand, Segmentation, Advertising, Content, Copywriting, Email, PPC, SEO and Social. |
 LaurianeBio: PR consultant with over 20 years’ experience. Worked agency side as well as having several senior in-house roles. Skills: Identifying news angles, create compelling content and distilling it strategically to target audiences. |  TimBio: 15+ years proven track record of delivering innovative digital marketing strategies that accelerate growth & profitably scale while maximising clients Digital Advertising budgets. Skills: Digital Marketing, Social Media, Brand Management, SEO, Google Adwords Certified |  MikeBio: Experienced digital marketing professional with corporate, start-up and agency experience. Skills: Digital Marketing, Social Media, SEO, Google Search Ads Certified, Google Analytics for Power Users Certified, Microsoft FrontPage web developer certification and Accredited IIBA Agile Certification. |
 SarahBio: Customer centric senior marketing leader with board-level and 20+ years of with extensive experience of directing and growing international and UK retail businesses in non - food, grocery and fashion. Skills: Brand strategy, Customer marketing, Social influence, Marketing analytics, Demand generation, Product launch, Affiliate marketing, Influencer marketing, CRM, ATL and BTL campaign planning, PPC, Display, Paid Social, SEO, Social Media, Remarketing, Internal Comms and PR. |  JamesBio: Helps SME's use the power of visual communications to improve their sales process Skills: Training, Videography, Commercial Photography, Video Editing, Sound Design, Video Production and Video Animation |  CarolineBio: Customer focused data hungry senior marketing leader and coach with extensive marketing experience gained in leading leisure, retail, FMCG and charitable organisations. Skills: Fractional Marketing Director, Advertising, Brand, Digital Marketing, Strategy & Planning and Thought Leadership. |
 PaulBio: Online marketing expert able to bring ideas, aims, and targets to life.Quick thinker & to the point. Loves helping companies better themselves and assist them in achieving their marketing goals, long or short term. Skills: PPC, SEO, On & Off page SEM, Mobile Marketing, Social Marketing, (SMM), Affiliating, eCommerce,, Analytics, Competitor Research, Keyword Research, Web Development,Customer Journeys UX |  GeorginaBio: Full-stack freelance marketer for B2B tech and web flow enthusiast. Extensive experience in financial services, tech, insurance and HR. Skills: Digital Marketing, Strategy & Planning, SEO, Social (paid & organic), PR, Market Research, Brand and Content creation. |  PaulBio: Freelance web design, web development & digital marketing professional. Paul has worked with a range of businesses to develop their marketing and websites to improve lead generation, search engine visibility and put their brands on a digital pedestal. Skills: Web Design, Web Development, Digital Marketing, WordPress Design, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Growth Marketing & Marketing Consulting |
 LaurenBio: Experienced social media & PPC manager with several years of both freelance & agency experience. Specialises in supporting small businesses who are struggling to see results from their paid and organic social media efforts. Skills: Social Media Marketing, Digital Marketing, Marketing Strategy, Content Strategy, Email Marketing, Marketing Consulting, Content Marketing & Advertising. |  NatalieBio: Hands-on Digital Growth Marketing Manager experience launching and scaling brands in both B2C & B2B. Skills: Growth Marketing Expert, Brand development, Campaign strategy, Digital marketing, SEO, SEM, CRO, Email, Content, PR, Partnerships & Social media. |  TommyBio: Passionate marketing leader with a wealth of experience building and growing B2B SaaS technology brands. With a proven ability to deliver impactful messaging and results-driven campaigns in businesses ranging from startups to global brands. Skills: Marketing Strategy, Digital Marketing, Brand Consulting, Product Marketing, Content Marketing, Demand Generation, Lead Generation, Search Engine Marketing (SEM), Search Engine Optimisation (SEO) & Advertising |
 NancyBio: Creative marketing professional with over 15 years experience producing imaginative, engaging, entertaining and educational experiences for a range of household brands. Skills: Strategic Planning, Brand Marketing, Content Strategy and Digital Marketing |  EmmaBio: Tenacious and enthusiastic media professional with four years journalism and four years marketing experience. Skills: SEO, Social Media, Writing, Editing, Production, Journalism, Management , Asset Development and Campaign Implementation |  AleenaBio: Expressive and quick-thinking young with a natural flair for building relationships with potential clients and businesses. Extensive knowledge and experience in the marketing sector - both traditional and digital. Comfortable developing data- driven marketing strategies, campaigns and monitoring performance across SaaS, retail, hospitality companies. Skills: Google Analytics, HTML & CMS, Google and Facebook ads, SEO, Email Marketing, Adobe PhotoShop, Premier Pro and Illustrator. |
 AmandaBio: Dynamic and enthusiastic all-round marketing professional. Skills: Copywriting, content creation, campaign management, social media and email marketing. |  AislingBio: Marketing Specialist with a background in all areas of Digital Marketing and specialising in Email Marketing and CRM. Skills: Marketing strategy, CRM tools and automations, Email Marketing, PPC, Google analytics and ecommerce. |  AndrewBio: Loves to work with future focused brands and people looking to make an impact with category defining ideas. Passionately believe it's all about meaningful strategy, engaging identity design and activating your brand the right way. Skills: Brand Design, Brand Marketing, Brand Consulting, Graphic Design, Web Design, and Visual Design |
 SabrinaBio: Accomplished Paid Media Consultant who has worked across high profile, blue chip international clients with 10 years of experience on the media agency side, across multiple markets and a diverse range of industries. Skills: Paid social strategy & execution, Cross channel marketing, Commercial decision making and Revenue growth. |  KateBio: Senior marketing and communications professional with over 27 years’ experience of reputation management and stakeholder relations within the not-for-profit sector. Skills: Training, Marketing Strategy, Public Relations, Copywriting, Nonprofit Consulting, Blogging, Content Strategy and Editing |
Regardless, the first steps are always the same
1. We'll start at the end
Every engagement starts with an objective workshop. We spend at least half a day in your business understanding exactly what you want to achieve, your challenges, and your opportunities.
3. We'll build the plan
Based on where you want to get to we'll build a map including any assumptions or known unknowns as well as what will need to be true for you to get where you want.
2. We'll create a map
4. We'll select the team
Using your map, together we'll start pulling together a more detailed plan fleshing out the different stages of the journey, the challenges we might face and the skills we'll need to overcome them.
Using our extensive list of experts we'll build an entirely bespoke team for your project. Your team can be as small or as large as you or your plan dictates, but you always have the option to dial up or down areas to suit.