AI vs Authenticity: The Content Marketing Conundrum in the Era of Google's Crackdown

Topic: AI vs Authenticity: The Content Marketing Conundrum in the Era of Google's Crackdown

The Inspired Marketing Club is a regular in person get together for senior marketers. These events are conversation led with opinion, insight and data from the frontline of marketing. They are also designed to give you a chance to discuss and debate with the panel and your peers about some of the biggest changes, challenges and opportunities we face in our work life.

Who's on the Panel?

• Wayne Barker - Lord of SEO and former Marketing Director at The Digital Maze and Boom Online. What Wayne doesn't know, or have a sweary opinion about SEO and digital marketing in general, probably isn't worth knowing. Wayne has a unique ability to get to the core of a challenge and can articulate his view in some of the most creative, engaging and sometimes naughty way possible.  
• Hannah Rooke - Copywriting superhero and former Senior Account Manager at Michon. Hannah is not only one of the best copywriters we know, currently on the frontline of the war against bland as hell AI content, but she has seen and heard all of the cringeworthy requests that us client side marketers send their agencies week in week out.
• Karen Dales - Fractional CMO and Former Marketing Director at The Access Group. When it comes to shooting down a CEO's latest dumb marketing idea, Karen is the queen. Super slick and super experienced Karen helped grow Access to the £9bn beast it is today. She now spends her time advising clients on how best to use the latest marketing technology to deliver growth and helping them avoid 'shiny object syndrome.'
• Chaired by David Coghlan - Co-founder of the Inspired Marketing Group. 

Free Food and Drinks

Included in your ticket price is basically as much food and drink as you can fit in your face. We'll have our own private bar, so no queuing up and all the drinks are free so fill your boots! Thursday is the new Friday afterall. Food on the night will be an amazing buffet including:

• Tomato, Mozarella and Pesto Bruschetta
• Honey & mustard glazed lincolnshire sausages
• Breaded whitebait and aioli
• Baked Falafel balls with lemon Hummus
• Chicken Liver pate Crostini with onion chutney
• Herbed roast potatoes
• Assorted baguettes
• Seasoned rustic chips
• Garlic bread
• Salad

Mingling, Networking and making friends

As well as all of this good stuff, there'll be plenty of time to meet your fellow Marketing Club members, talk shop or not, network, share ideas, ask questions and generally get to know some awesome people.

We can't wait to see you on the night.