The Marketing Function Resilience Scorecard

This scorecard has been created to help marketing leaders, like you, understand how resilient your marketing function really is.​

 

15 multiple choice questions across 5 pillars that make up a resilient marketing function:

1. Strategy & Leadership

2. Capability & Coverage

3. Capacity & Flexibility

4. Systems & Measurement

5. Outcomes & Agility

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Answer honestly — most folk discover some gaps or blind spots e.g. they’re relying on too few people or have little capacity for new priorities.

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At the end, you’ll get your own Marketing Function Resilience Score plus practical next steps to help you strengthen the resilience of your team and ensure they're delivering great marketing that has a positive impact on business results