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Future of Work: Remote Working Is Dead. Long Live Remote Working.

Future of Work? Do we ever want to go back to this at 8am on a Monday morning when remote working works.

Well. Remote work, the golden child of the modern work era, is on everyone's lips again these days. Just the other day, I was caught in a debate about it during a client call, and guess what? It seems like the stats back up what most of us are feeling deep down. Let's dive into this hot topic, shall we?

The buzz around remote work—What's the deal? Look, we've all been scrolling through LinkedIn, lurking around virtual water coolers, and eavesdropping on the global chatter about remote work. No judgment, I've been doing it too! I was about to embark on a rudimentary data-mining exercise, but luckily, I stumbled upon a golden nugget—an article packed with statistics that saved me hours of sifting through Excel sheets. And what did these numbers have to tell us? A whole lot! Anecdotal evidence had already hinted that remote work opportunities are attracting more eyeballs than traditional, onsite roles. We've observed this ourselves at The Inspired Marketing Group while matching our brilliant community with clients. But the actual data? Well, that's the clincher.

Crunching the numbers Ready for some stats?

According to a data pool that comprises information from more than 4,500 companies and an astonishing 100 million people in the U.S. and the U.K., the numbers are speaking loud and clear.

Fully remote companies are leading the pack with a headcount growth rate of 6.9% over the past year. Companies that have adopted a hybrid model follow with a 4.1% increase in their workforce. The traditional in-office companies, you ask? They're lagging behind with a growth rate of only 2.6%.

Offices workers

It's easy to look at these numbers and make quick assumptions, but let's dig a little deeper. A study by Stanford University found that remote workers are, on average, 13% more productive than their in-office counterparts. Reasons cited include fewer breaks and fewer sick days.

Furthermore, Owl Labs' State of Remote Work report notes that 76% of workers would be more willing to stay with their current employer if they could work flexible hours. This naturally leads to lower employee turnover for companies that offer remote or hybrid models.

Not all sectors are created equal in the realm of remote work. Tech companies are often considered the pioneers of this work model, but industries like marketing, customer service, and even healthcare have been catching up. According to a report by FlexJobs, industries like pharmaceuticals, real estate, and even insurance have seen notable growth in remote job listings. The radius game in recruitment

We've all played the radius game in recruitment, haven't we? Like, how far is too far for a candidate to travel daily for work? Could we really expect someone to commute 50 miles every day? Those days are history, unless you're willing to pay big bucks for wages, I suspect. So why would you limit your recruitment pool to a few miles around your office when you could potentially tap into the best and most experienced talent across counties—or even countries?

With remote work, companies have the flexibility to hire from anywhere, potentially boosting the quality of the talent pool. According to a survey by Buffer, 98% of people would like to work remotely, at least some of the time, for the rest of their careers. This suggests that companies sticking to traditional models may miss out on a significant portion of the global talent pool.

So you've got to ask yourself: if you're holding out for onsite work, are you actually missing out on the crème de la crème of the job market? Let's be brutally honest here; it's quite likely.

Benefits of going remote—It's not just fluff! Oh, it's more than just the allure of working in pajamas. I bring this up as a joke because it's seemingly what some leaders believe remote work is.

Freedom to do more through remote working

Actually, let's get this out in the open once and for all. Who cares if you work in shorts or pajamas so long as the work you deliver is amazing!

Anyway, let's talk benefits.

First of all, businesses get to scale without the overheads of office space, utilities, and those dreadfully expensive espresso machines that no one knows how to clean.

Secondly, remote work increases productivity. No, I'm not pulling this out of thin air. Various studies have shown that people often work better when they're in their comfort zone. Less chatter, fewer distractions, and the flexibility to manage their work-life balance.

But wait, Hybrid has its merits too doesn't it? Now, I'm not throwing hybrid under the bus. Far from it! A central hub for team interaction will always be a thing. You know, those face-to-face meetings that aren't just about the agenda but also those 'accidental' corridor conversations where the best ideas often spark.

Hybrid work allows you to keep that and throw in the flexibility that remote work offers. It's like having your cake and eating it too, and who doesn't want that?

Garlic bread. It's the future. I've tasted it.

If you're a business owner or a decision-maker, now's the time to think long and hard. Does your recruitment and growth strategy need a massive shake-up.

Remote work isn't just a trend; it's the future (probably even old hat for some businesses rather like the famous Peter Kay line about garlic bread), whether you want to believe it or not.

Deciding if you want to go fully remote, stay traditional, or find your sweet spot with a hybrid model, make the decision based on facts, not just gut feeling or unconscious bias. Because I believe your competitors are already a step ahead if they're embracing the flexibility that modern workers crave.

So what does all this mean? The world's moving fast, and in the business of work, adaptability is your biggest ally. Whether you're a full-remote evangelist or a hybrid fan, the key takeaway is this: stay flexible, keep an open mind, and don't get left behind in the old world of work. Your employees, your bottom line, and your future self will thank you.

Feeling inspired or got a burning question about integrating remote work into your growth strategy? Slide into our DMs. We're all ears!

You could also read our guide to hiring a Freelance Marketer too.


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