iMG. to spearhead Account Based Marketing campaign.
1st July, 2021
The Inspired Marketing Group (iMG.) have been asked to provide a 6 month rolling program of multi-channel content and tactical campaign activity.
The project will see a number of iMG. community members work alongside the in-house marketing team and support the delivery which will target a number of CSuite contacts as Equifax looks to growth its market share. In order to minimise the impact of the in-house, iMG. will own certain areas and work as an extension of the my Equifax marketing team.
Over the term, iMG. take workshop outputs and create a 6 month executable CSuite campaign plan of agreed topics, themes and milestones with prospects / clients mapped to relevant Equifax exec members. Following on from that the team will create and implement a multi-channel content and tactical campaign activities with the aim of driving Sales Qualified Leads into the organisation.
The team will also based on any content gaps identified research and create further content on behalf of Equifax.
The project will be led by iMG. co-founder David Coghlan who has over 15 years of Financial Services experience. He will be supported by iMG. community members:
Kerry Leech a Content Marketing Strategist and former Head of Marketing with 15 years corporate Financial Services experience.
Rebecca Warrington a Content Marketing Strategist and former Marketing Manager with 10 years corporate Financial Services.