iMG. win contract to bring proposition roadmap to life.

1st February, 2021

iMG. will help the Financial Services giant develop a B2B2C product positioning framework, using case study examples, for six of Equifax’s core products.

​The Inspired Marketing Group will deliver the product positioning 360 Score, Risk Navigator 5, Open Banking, Luminate, Ignite apps and Interconnect, along with a narrative to articulate the new positioning for sales and product teams. 

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In addition, iMG will create the assets for these products in formats including but not limited to slide decks, videos, graphics and standalone messaging.

 

The project will be delivered by iMG. Co-Founder David Coghlan who has over 15 years experience in the Financial Services  sector, from both a Corporate and VC backed set up.