iMG. will help the Financial Services giant develop a B2B2C product positioning framework, using case study examples, for six of Equifax’s core products.
The Inspired Marketing Group will deliver the product positioning 360 Score, Risk Navigator 5, Open Banking, Luminate, Ignite apps and Interconnect, along with a narrative to articulate the new positioning for sales and product teams.
In addition, iMG will create the assets for these products in formats including but not limited to slide decks, videos, graphics and standalone messaging. The project will be delivered by iMG. Co-Founder David Coghlan who has over 15 years experience in the Financial Services sector, from both a Corporate and VC backed set up.