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iMG. support new product launch with digital expertise.

Access PaySuite, launched in June, is the latest addition to The Access Group portfolio.

To support the launch & growth of the new PaySuite product The Inspired Marketing Group (iMG.) have been asked to support the product over the next 6 months. The digital role will focus on lead generation through content and paid media, as well as helping with funnel optimisation to ensure revenue targets are achieved.

The Access Group is one of the leading software providers in the UK and continues to build on an impressive period of growth. Access PaySuite aims to be at the forefront of these changes in the payments landscape and the new solutions will play an integral role in helping businesses rebound, fuelling growth across the finance, insurance, utilities, telecoms, lottery and not for profit sectors and more. The advanced solution is designed to improve the understanding of cash flow and business performance, as well as reducing the time spent chasing late or failed payments. It can manage online payments, Direct Debits and integrated payment solutions and is suitable for subscription businesses, memberships or those offering consumers the option to pay in instalments. iMG. Community member Kamila Zielinska, a content & email marketer with experience of optimising paid and social channels for businesses like The Hut Group, will lead on this project for The Inspired Marketing Group. Outside of this contract win, iMG. are also delighted to announce that they will also support the Enterprise Resource Planning division of The Access Group, with a 12-month Marketing Manager placement to help drive growth in this division. iMG. Community member Chanel Washington, with a background of broadcast and television production as well as many years of social media, content and email marketing will lead this particular initiative for The Inspired Marketing Group.


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