The Inspired Marketing Group (iMG.) have been asked to provide a 6 month rolling program of multi-channel content and tactical campaign activity.
The project will see a number of iMG. community members work alongside the in-house marketing team and support the delivery which will target a number of CSuite contacts as Equifax looks to growth its market share. In order to minimise the impact of the in-house, iMG. will own certain areas and work as an extension of the my Equifax marketing team.
Over the term, iMG. take workshop outputs and create a 6 month executable CSuite campaign plan of agreed topics, themes and milestones with prospects/clients mapped to relevant Equifax exec members. Following on from that the team will create and implement a multi-channel content and tactical campaign activities with the aim of driving Sales Qualified Leads into the organisation.
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The team will also based on any content gaps identified research and create further content on behalf of Equifax.
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The project will be led by iMG. co-founder David Coghlan who has over 15 years of Financial Services experience. He will be supported by iMG. community members:
Kerry Leech a Content Marketing Strategist and former Head of Marketing with 15 years corporate Financial Services experience.
Rebecca Warrington a Content Marketing Strategist and former Marketing Manager with 10 years corporate Financial Services.